Prism Wayfare
Via Monte Napoleone 8, 20121 Milan, Italy
+39 02 8741 5283 | [email protected]
Privacy Policy
At Prism Wayfare, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you interact with our website and services.
We are committed to transparency and compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and other relevant privacy laws.
Last Updated: November 27, 2025
What Information We Collect
We collect different types of information depending on how you interact with our website and services:
Information You Provide Directly
When you contact us through forms or email, we may collect:
- • Name and contact information (email address, phone number if provided)
- • Company or organization details
- • Project requirements and communication preferences
- • Any other information you choose to share with us
Information Collected Automatically
When you visit our website, we automatically collect certain technical information:
- • IP address and approximate geographic location
- • Browser type, operating system, and device information
- • Pages visited, time spent on pages, and navigation paths
- • Referring website and search terms used to find us
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and analyze website usage. For detailed information about our cookie practices, please review our Cookie Policy.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
Consent
When you voluntarily provide information through contact forms or opt into marketing communications, you give us explicit consent to process your data.
Legitimate Interests
We process certain data to operate our website, improve our services, and communicate with clients about projects and business matters.
Contractual Necessity
When engaging our services, we process data necessary to fulfill contractual obligations and deliver the creative work you've commissioned.
Legal Obligations
We retain certain information to comply with legal requirements, such as tax regulations, accounting standards, and business record-keeping laws.
How We Use Your Information
We use the collected information for the following purposes:
Service Delivery
Responding to inquiries, providing consultations, and delivering creative services you've requested.
Communication
Sending project updates, responding to questions, and maintaining professional correspondence with clients and prospects.
Website Improvement
Analyzing how visitors use our website to enhance user experience, optimize content, and improve functionality.
Marketing Communications
Sharing relevant content, case studies, and service updates with those who have expressed interest (you can opt out at any time).
Legal Compliance
Meeting legal obligations, maintaining business records, and protecting our rights and those of our clients.
How We Share Your Information
We do not sell your personal information. We may share data with third parties only in the following limited circumstances:
Service Providers
We work with trusted third-party service providers who help us operate our website and deliver services (such as hosting providers, email services, and analytics tools). These partners are contractually obligated to protect your data and use it only for the purposes we specify.
Legal Requirements
We may disclose information if required by law, regulation, legal process, or governmental request. We may also share data to protect our rights, property, or safety, or that of our clients and the public.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and the choices you may have regarding your data.
With Your Consent
We may share your information with other parties when you have given us explicit permission to do so.
How We Protect Your Data
We implement appropriate technical and organizational security measures to protect your personal information:
Technical Safeguards
- • Secure server infrastructure with encryption
- • Regular security updates and patches
- • Secure data transmission protocols
Organizational Measures
- • Limited access to personal data on a need-to-know basis
- • Staff training on data protection practices
- • Regular review of security policies and procedures
Data Retention
We retain personal data only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes.
Breach Notification
In the unlikely event of a data breach affecting your personal information, we will notify you and relevant authorities as required by applicable law.
Your Privacy Rights
Under applicable data protection laws, you have the following rights regarding your personal information:
Right to Access
You can request a copy of the personal data we hold about you. We will provide this information in a commonly used, machine-readable format.
Right to Rectification
If your personal information is inaccurate or incomplete, you have the right to request corrections or updates.
Right to Erasure
You can request that we delete your personal data, subject to certain legal limitations (such as data we're required to retain for tax or legal purposes).
Right to Data Portability
You can request to receive your personal data in a structured, commonly used format and have it transferred to another service provider.
Right to Object
You can object to the processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.
Right to Restrict Processing
You can request that we limit how we use your personal data in certain circumstances, such as while we verify its accuracy.
Right to Withdraw Consent
Where we process data based on your consent, you have the right to withdraw that consent at any time.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law, typically within 30 days.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- Avoid filling out contact forms, account registrations, or any data-submitting features
- Disable cookies through your browser settings (see our Cookie Policy for more details)
- Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.
International Data Transfers
Our primary operations are based in Milan, Italy. If we transfer your data outside the European Economic Area, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR requirements.
These safeguards may include Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.
Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately so we can delete the information.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy.
We encourage you to review this policy regularly to stay informed about how we protect your information.
Contact Us About Privacy
If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your data, please contact us:
Prism Wayfare
Via Monte Napoleone 8
20121 Milan, Italy
Phone: +39 02 8741 5283
Email: [email protected]